The importance of lead generation
We all know lead generation is crucial for any business. But did you know one of the most effective ways to go about it is with a great website, blog, and social content that not only sings to your audience but makes them want to sing along themselves?
Here, our content expert Gail, explains why it’s worth learning the score…
The power of engaging content
Engaging content has more impact on audience decision-making than any other marketing technique. Why? We tend to make purchasing decisions based on the brands we’re familiar with. In fact, according to a study by Capgemini’s Digital Transformation Institute, 70% of consumers who feel a connection to a brand spend twice as much money with it as those who don’t.
Understanding your audience
The more you understand your target audience and what motivates them, the more likely you are to create content that meets their needs, answers their questions, and helps them build a strong relationship with your brand. This will help you stand out from your competitors and increase the chance they’ll recommend you. (According to that same Capgemini study, 81% of those respondents then recommended the brand to their family and friends.)
Beyond products: Telling your brand story
While advertising generally focuses on your products and services, great website, blog, or social content can put the spotlight on your brand story, industry issues, educational tips, and lifestyle material that appeals to your target audience. And once people visit your website, you’ve all sorts of opportunities to engage with them further so they’ll start to associate your business as someone they know, trust, and can rely on. Remember, a single piece of content provides an array of touchpoints for potential leads to find you—not just where it’s published, but everywhere it’s shared, too.
Is your con
tent up to scratch?
Rather a lot to think about, isn’t it? Maybe you’re starting to wonder if your content is up to scratch. When you consider that each piece of
website, blog, or social content you create should tick all of the boxes above, there’s a strong chance you might need some help.
Outsourcing your content
Don’t panic. All is not lost. Outsourcing your website, blog, and social content can help you get there far quicker and more affordably than doing it all yourself—not to mention being one of the best ways to ensure you get SEO-friendly content that people want.
Need some help?
Need some help? Drop us a line and we’ll make you a brew, get out the bickies, and talk you through some of our content packages.